几块钱的牙膏都去哪了？
<p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;">双十一购物活动马上开始，</span></p><p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;">很多人想趁打折囤点生活</span><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;">必需品，</span></p><p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;">但最近不少网友吐槽，</span></p><p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><strong><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;">牙膏卖得越来越贵了。</span></strong><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;"></span></p><p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;"><br/></span></p><p style="text-align: center;margin-bottom: 0px;"></p><p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;"></span></p><p></p><section style="text-align: center;margin-bottom: 0px;"></section><section style="text-align: center;margin-bottom: 0px;"></section><p></p><p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;">以前</span><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;">牙膏最贵的十几二十块钱</span><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;">，</span></p><p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;">现在普遍二三十块。</span><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;"></span></p><p style="margin-bottom: 0px;line-height: 2em;text-align: center;"><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;"><br/></span></p><p style="text-align: center;"></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 2em;text-align: center;"><strong><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;">牙膏为啥越来越贵？</span></strong></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;line-height: 2em;text-align: center;"><strong><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;">贵的牙膏真就效果更好吗？</span></strong><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;"></span></p><p></p><section style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-indent: 0em;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 1.6em;"><strong style="letter-spacing: 0.544px;text-align: center;font-size: var(--articleFontsize);outline: 0px;"></strong><br/></section><p></p><p style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 2em;text-align: center;"><strong style="outline: 0px;">十块钱以内的牙膏很少</strong></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">关于牙膏价格上涨，最近去超市购物的消费者小倪深有体会。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">“放眼望去，多是二三十元的牙膏，好点的都要三四十元了，最便宜的某品牌盐白牙膏也需要6.9元，价格太过离谱。”</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">如小倪所说，近日，记者探访多个超市，牙膏的价格普遍在10元以上，其中，15元至40元区间较为集中，甚至少数几个牌子的牙膏价格能达到40元以上，10元以下的仅有两三款。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">有咨询公司通过线下调研发现，在大型商超售卖的四五十种牙膏中，一支牙膏价格在<strong>10—20元之间的占六成，20元以上的占比为35%，而10元以下的只有两三种。</strong></span></p><p></p><p></p><section style="text-align: center;margin-bottom: 0px;"><span style="font-family:system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="letter-spacing: 0.51px;background-color: rgb(255, 255, 255);font-size: 14px;color: rgb(136, 136, 136);">超市里<span style="color: rgb(136, 136, 136);background-color: rgb(255, 255, 255);font-size: 14px;letter-spacing: 0.51px;text-decoration: none solid rgb(136, 136, 136);">琳琅满目的牙膏</span></span></span></section><section style="text-align: center;margin-bottom: 0px;"><span style="font-family:system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="letter-spacing: 0.51px;background-color: rgb(255, 255, 255);font-size: 14px;color: rgb(136, 136, 136);">来源：中国新闻网</span></span></section><section style="text-align: center;margin-bottom: 0px;"><span style="font-family:system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;"><span style="letter-spacing: 0.51px;background-color: rgb(255, 255, 255);font-size: 14px;color: rgb(136, 136, 136);"><br/></span></span></section><p></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">除了低价牙膏消失在超市货架上，不少消费者也发现，一些牙膏价格在翻倍上涨。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">“某品牌抗敏感牙膏，现在卖7.58元，记得原来只需要两三块钱；曾经几块钱的一款牙膏，现在‘升级’后也卖到20元了。”小倪提到。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">据某证券公司研报，国家发改委发布的普通<strong>120克左右牙膏</strong>平均价格数据显示，<strong>其价格从2015年6月30日的8.38元/盒增至2021年2月28日的10.61元/盒，行业价格整体呈现上涨趋势。这也证明了牙膏涨价并非“体感”。</strong></span></p><p style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);"><strong style="outline: 0px;text-align: center;font-size: var(--articleFontsize);letter-spacing: 0.034em;"></strong><br style="outline: 0px;"/></p><p></p><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: 2em;text-align: center;"><strong style="outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.034em;"><strong style="outline: 0px;"><span style="outline: 0px;letter-spacing: 0.034em;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);"><strong><span style="font-size: 17px;letter-spacing: 0.034em;text-decoration: none solid rgba(0, 0, 0, 0.9);">一支牙膏凭啥卖这么贵？</span></strong></span></strong></strong></section><p></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"><br/></span></p><p><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;">曾经几十元的牙膏，被人称为牙膏界的“爱马仕”，如今牙膏界人均“爱马仕”，是什么导致牙膏越卖越贵？</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">很多人可能会考虑到成本因素。从国家标准看，牙膏主要由摩擦剂、保湿剂、增稠剂、发泡剂、芳香剂、水和其他添加剂组成。虽然基于不同功效会加入相应的有效成分，但从公布数据来看，<strong>原材料生产成本相对较低。</strong></span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">登康口腔旗下拥有冷酸灵等品牌，其招股书显示，2019年至2021年，公司成人牙膏的单位成本分别为1.53元、1.47元以及1.50元。</span></p><p></p><p></p><section style="text-align: center;margin-bottom: 0px;"><span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">登康口腔招股说明书截图</span></section><section style="text-align: center;margin-bottom: 0px;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"><span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">来源：</span><span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">中国新闻网</span></span></section><section style="text-align: center;margin-bottom: 0px;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"><span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"><br/></span></span></section><p></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">虽然单位成本保持稳定，但其销售单价连年增加，带动毛利率逐年增长。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">对此，登康口腔表示，公司紧抓<strong>消费升级趋势</strong>，顺应牙膏需求多样化、产品高端化的发展方向，在现有产品基础上不断进行研发升级，不断扩大自身在中高端成人牙膏中的市场份额，产品销售单价逐年上升。</span></p><p><strong><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">登康口腔的这番话也揭开了牙膏品牌集体“造势”的冰山一角。</span></strong><span style="background-color: rgb(255, 255, 255);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;"></span></p><p style="margin-bottom: 0px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 16px;background-color: rgb(255, 255, 255);text-align: center;"></p><p style="margin-bottom: 0px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 16px;background-color: rgb(255, 255, 255);text-align: center;"><span style="outline: 0px;font-family: Noto Sans CJK SC, Helvetica Neue, Helvetica, Hiragino Sans GB, Microsoft YaHei, Apple Color Emoji, Segoe UI Symbol, Arial, sans-serif;font-weight: 700;color: rgb(62, 62, 62);font-size: 17px;letter-spacing: 2px;text-decoration: none solid rgb(62, 62, 62);">贵的牙膏真的效果更好吗？</span><br/></p><p></p><section style="margin-bottom: 0px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 16px;background-color: rgb(255, 255, 255);text-align: center;"><br/></section><p></p><p style="letter-spacing: 0.578px;text-wrap: wrap;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;background-color: rgb(255, 255, 255);">近些年，牙膏企业“沉迷”于产品升级，通过<strong>添加酵素、益生菌、玻尿酸、氨基酸等成分，宣扬美白、抗过敏、抗糖、清新口气等功效，甚至细化使用场景</strong>，一方面是迎合消费者对于牙膏功能性的需求，另一方面也因为在种种“噱头”背后，有巨大的利润空间。</span></p><p style="letter-spacing: 0.578px;text-wrap: wrap;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;background-color: rgb(255, 255, 255);">一直以来，牙膏市场都处于激烈的竞争态势。曾经国内牙膏市场被两面针、冷酸灵等占据，后来外资企业涌入，“攻城略地”下，行业一度打起价格战，再加上原材料价格上涨，毛利率不断下滑。</span></p><p style="letter-spacing: 0.578px;text-wrap: wrap;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;background-color: rgb(255, 255, 255);">云南白药等功效性牙膏的异军突起，让行业找到了“财富密码”。</span></p><p style="letter-spacing: 0.578px;text-wrap: wrap;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;background-color: rgb(255, 255, 255);">“于是，<strong>牙膏企业纷纷停产不赚钱的传统牙膏，开始主打功能牙膏</strong>，而功能牙膏的定价远超之前的传统牙膏，以至于不少牙膏生产企业每隔一段时间就推出一个新功效，再顺便提个价。这种情况下，牙膏变贵也就成为一个自然而然的趋势。”盘古智库高级研究员江瀚认为。</span></p><p></p><section><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">而首都医科大学附属北京口腔医院颌面外科主治医师庄锐介绍：“牙膏里面起作用的成分主要是摩擦剂，在刷过牙齿表面时起到打磨的作用，帮助清理掉牙齿表面的食菌斑、食物残渣等可能引起牙齿或牙龈发炎的物体。<strong>从这个角度来说，十几元的牙膏与上百元的牙膏在本质上没有区别。</strong>”</span></section><section><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"></span></span></section><section style="margin-bottom: 0px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 16px;background-color: rgb(255, 255, 255);text-align: center;"><span style="outline: 0px;color: rgb(62, 62, 62);font-family: Noto Sans CJK SC, Helvetica Neue, Helvetica, Hiragino Sans GB, Microsoft YaHei, Apple Color Emoji, Segoe UI Symbol, Arial, sans-serif;font-size: 17px;font-weight: 700;letter-spacing: 2px;"><span style="color: rgb(62, 62, 62);font-size: 17px;letter-spacing: 2px;text-decoration: none solid rgb(62, 62, 62);"></span></span></section><section style="margin-bottom: 0px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;font-size: 16px;background-color: rgb(255, 255, 255);text-align: center;"><span style="outline: 0px;color: rgb(62, 62, 62);font-family: Noto Sans CJK SC, Helvetica Neue, Helvetica, Hiragino Sans GB, Microsoft YaHei, Apple Color Emoji, Segoe UI Symbol, Arial, sans-serif;font-size: 17px;font-weight: 700;letter-spacing: 2px;"><span style="color: rgb(62, 62, 62);font-size: 17px;letter-spacing: 2px;text-decoration: none solid rgb(62, 62, 62);">便宜牙膏还能买到吗？</span></span></section><p></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"><br/></span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">记者在超市探访期间，一位男性顾客正在选购牙膏，他看了一圈价格后，在两款售价最低的牙膏之间，选择了心仪的那支。与此同时，记者注意到，北京某超市售价10元的特价小苏打牙膏被卖到仅剩一支。</span></p><p><strong><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">人们对于低价牙膏的需求仍然旺盛</span></strong><strong><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">，但</span><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">曾经的便宜牙膏去哪了？</span></strong><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"></span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">记者在线上搜索发现，白玉、田七等国产老牌牙膏仍在售卖，单支价格多在10元以下；一款销量较高的佳洁士强根固齿牙膏，价格仅为4.5元。此外，一些非知名品牌的牙膏也较为便宜。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">常住酒店的人会发现，我们熟悉的两面针等牙膏，频频出现在酒店一次性用品中。<strong>但这些低价产品很难出现在超市货架上。</strong></span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">江瀚表示，对于多数商超来说，每个货架的成本基本固定，销售各个牙膏产品的成本支出差不多。因此，利润水平更高的牙膏，往往更能吸引商超销售，进而越来越多的商超倾向销售高价牙膏。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">小倪曾提到，低价牙膏多陈列在货架的低层。这也与记者在部分超市观察到的情况一致。</span></p><p style="text-align: center;"></p><p></p><section style="text-align: center;margin-bottom: 0px;"><span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">价格相对较低的牙膏被陈列在货架底层</span></section><section style="text-align: center;margin-bottom: 0px;"><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);"><span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">来源：</span><span style="color: rgb(136, 136, 136);font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 14px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">中国新闻网</span></span></section><section style="text-align: center;margin-bottom: 0px;"><br/></section><p></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">随着牙膏“功效”越来越多，宣传上日益“美妆化”，行业监管也在完善。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">国家市场监督管理总局今年发布的<strong>《牙膏监督管理办法》</strong>明确规定，牙膏实行备案管理，牙膏备案人对牙膏的质量安全和功效宣称负责。</span></p><p><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">在业内看来，<strong>《办法》施行后，或能给五花八门的牙膏功效宣传“降一下火”。</strong></span></p><p style="text-align: center;"><strong><span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 16px;letter-spacing: 0.51px;text-align: center;text-wrap: wrap;background-color: rgb(255, 255, 255);">你会选择多少钱的牙膏？</span></strong></p><p></p><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;justify-content: flex-start;display: flex;flex-flow: row;visibility: visible;"><section style="outline: 0px;display: inline-block;width: 558px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;visibility: visible;"><section powered-by="xiumi.us" style="margin-top: 10px;outline: 0px;letter-spacing: 0.544px;font-size: 16px;visibility: visible;"><br/><section style="outline: 0px;clear: both;visibility: visible;"><svg viewbox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section><section powered-by="xiumi.us" style="outline: 0px;letter-spacing: 2px;color: rgb(0, 0, 0);font-size: 12px;line-height: 2.3;"><p style="outline: 0px; line-height: 2.3; text-align: left;"><span style="text-indent: 0em; letter-spacing: 0.544px; outline: 0px;"><span style="outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(145, 5, 5);"> 来源 |</span></strong> 央</span><span style="outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;text-indent: 0em;">视网综</span></span><span style="text-indent: 0em; letter-spacing: 0.544px; outline: 0px; color: rgb(34, 34, 34);">合中国新闻网、中新经纬、人民网科普</span><br/></p></section></section></section></section><p></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><p><br/></p><link rel="stylesheet" href="//www.hbrdcm.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_SGd" id="wcn_editor_css"/>
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