好几十一支的牙膏，含金量如何？
<p style="outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);visibility: visible;" data-mpa-powered-by="yiban.io"><br/></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="font-size: 15px;letter-spacing: 0.578px;">牙膏监管新规出台后，谁还在打产品诱导性宣传、贴牌生产的“擦边球”？</span></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="font-size: 15px;letter-spacing: 0.578px;"><br/></span></p><p></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;">2023年12月12日，一名男主播在直播间手举一张包含了牙黄、牙黑、龋齿、烂牙等常见儿童牙齿问题的照片，向屏幕前的父母发出“灵魂拷问”——“你的宝宝口腔是这样吗？”</span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;text-align: center;"><span style="outline: 0px;visibility: visible;font-size: 12px;color: rgb(136, 136, 136);"></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;text-align: center;"><span style="outline: 0px;visibility: visible;font-size: 12px;color: rgb(136, 136, 136);"><br/></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;">记者注意到，该直播间展示的产品分别标注着“防蛀膏”“护理膏”等字眼，属于械字号的口腔产品。不仅如此，在网购平台上，还有一些标注着“抑菌膏”等字眼的消字号口腔产品也在被商家当作牙膏进行推广和宣传。</span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"><br/></span></section><p></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="color: rgb(0, 122, 170);"><strong><span style="outline: 0px;font-size: 15px;visibility: visible;">而消字号、械字号口腔产品被当牙膏卖只是牙膏市场的乱象之一。</span></strong></span><span style="outline: 0px;font-size: 15px;visibility: visible;">记者调查发现，多个顶着知名老品牌标识的牙膏实际上出自代工厂，一些甚至可能来源于一条生产线。<span style="outline: 0px;font-size: 15px;visibility: visible;color: rgb(0, 122, 170);"><strong>有代工厂人士称，有些知名老品牌交钱就能用，其他不用管，生产资质和质量工厂来保证。</strong></span>而一些在批发网站上以三元到六元不等的单价售卖的牙膏，“贴牌”之后可能动辄售价达几十元一支。</span></p><p></p><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"><br/></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;">牙膏新规自2023年12月1日起实施至今已满月，牙膏直播间的宣传话术“清净”了不少，有牙膏代工厂更是直言“现在不建议做牙膏”。</span><o:p style="outline: 0px;"></o:p></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"><br/></span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;">那些披着华丽“外衣”的“牙膏”，究竟还能走多远？</span></section><section style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);line-height: 2em;visibility: visible;"><span style="outline: 0px;font-size: 15px;visibility: visible;"><br/></span></section><p></p><p style="text-align: center;"></p><p></p><section style="letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><section style="margin-bottom: 8px;outline: 0px;text-indent: 0em;letter-spacing: 0.544px;text-align: center;line-height: 1.5em;"><strong style="letter-spacing: 0.544px;text-indent: 0em;font-size: var(--articleFontsize);outline: 0px;">消字号、械字号口腔产品被当牙膏卖 </strong></section><p style="margin-bottom: 8px;outline: 0px;text-indent: 0em;letter-spacing: 0.544px;text-align: center;line-height: 1.5em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><strong style="outline: 0px;letter-spacing: 0.544px;text-indent: 0em;font-size: var(--articleFontsize);">律师：违反相关法规要求</strong></p><section style="margin-bottom: 8px;outline: 0px;text-indent: 0em;letter-spacing: 0.544px;text-align: center;line-height: 1.5em;"><strong style="outline: 0px;letter-spacing: 0.544px;text-indent: 0em;font-size: var(--articleFontsize);"></strong></section><p style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;"><span style="outline: 0px;letter-spacing: 0.578px;font-size: var(--articleFontsize);"></span><br data-filtered="filtered" style="outline: 0px;"/></p><p style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;"><span style="font-size: 15px;letter-spacing: 0.578px;">2023年12月1日起，国家市场监督管理总局发布的《牙膏监督管理办法》（以下简称新规）正式实施，可谓是给牙膏宣传念起了“紧箍咒”。</span><span style="font-size: 15px;letter-spacing: 0.578px;">新规第十八条提到，牙膏产品名称一般由商标名、通用名和属性名三部分组成，非牙膏产品不得通过标注“牙膏”字样等方式欺骗误导消费者。</span></p><p style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;"><span style="font-size: 15px;letter-spacing: 0.578px;"><br/></span></p><p style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"></p><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;"><span style="letter-spacing: 0.578px;font-size: 12px;color: rgb(136, 136, 136);">《牙膏监督管理办法》截图</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><br/></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.578px;"><span style="font-size: 15px;letter-spacing: 0.578px;color: rgb(0, 122, 170);"><strong>记者注意到，在网购平台上，把口腔产品包装成牙膏进行销售的情况较为普遍，其中还有一些知名品牌的身影。</strong></span></span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.578px;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.578px;">比如在某电商平台上，有商家将国药集团幽门口腔抑菌膏的商品名写作“国药集团幽门螺旋杆菌牙膏”。</span><span style="font-size: var(--articleFontsize);letter-spacing: 0.578px;"></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><br/></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.578px;">一款显示为南京同仁堂绿金家园的幽门螺杆菌（<span style="font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 15px;letter-spacing: 0.578px;text-wrap: wrap;background-color: rgb(255, 255, 255);">HP</span>）口腔抑菌膏，有商家在某平台的商城视频中将其称为“抑菌牙膏”。</span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.578px;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="letter-spacing: 0.578px;text-align: center;font-size: var(--articleFontsize);"></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.578px;">据了解，这类“抑菌”类的产品属于消字号口腔产品，消字号是经地方卫生部门审核批准的卫生批号，不具备调节人体生理功能的功效，属于卫生消毒用品范畴，检测指标主要为杀菌作用。还有一类与牙膏“形似”的口腔产品为械字号产品。</span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.578px;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;letter-spacing: 0.578px;">记者在国家药监局官网查询到，截至2023年12月26日，共有9个口腔防蛀膏批号，25个口腔/牙齿脱敏膏批号，均为二类医疗器械产品。</span></strong></span><span style="font-size: 15px;letter-spacing: 0.578px;"></span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><br/></section><section style="margin-bottom: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;outline: 0px;letter-spacing: 0.544px;font-size: 16px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: -3px;outline: 0px;text-align: left;justify-content: flex-start;display: flex;flex-flow: row nowrap;"><section style="padding-right: 11px;padding-left: 11px;outline: 0px;display: inline-block;vertical-align: top;width: auto;align-self: stretch;flex: 0 0 auto;background-image: linear-gradient(90deg, rgb(48, 97, 207) 0%, rgb(212, 165, 206) 100%);min-width: 5%;height: auto;"><section powered-by="xiumi.us" style="margin-top: 2px;margin-bottom: -2px;outline: 0px;text-align: center;"><section style="outline: 0px;color: rgb(255, 255, 255);"><p style="outline: 0px;"><span style="font-size: 15px;"><strong style="outline: 0px;">牙膏与消字号、械字号的口腔产品有何区别？</strong></span></p></section></section></section><section style="outline: 0px;display: inline-block;vertical-align: top;width: auto;align-self: stretch;flex: 0 0 auto;min-width: 5%;height: auto;line-height: 0.1;"><section powered-by="xiumi.us" style="outline: 0px;"><section style="outline: 0px;display: inline-block;width: 0px;height: 0px;vertical-align: top;overflow: hidden;border-style: solid;border-width: 0px 12px 29px 0px;border-color: rgba(255, 255, 255, 0) rgba(255, 255, 255, 0) rgb(208, 163, 206);"><section powered-by="xiumi.us" style="outline: 0px;text-align: justify;"><p style="outline: 0px;"><br data-filtered="filtered" style="outline: 0px;"/><br data-filtered="filtered" style="outline: 0px;"/></p></section></section></section></section></section></section><p style="margin-bottom: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;line-height: 2em;"><span style="outline: 0px;font-size: 15px;letter-spacing: 0.034em;"><br data-filtered="filtered" style="outline: 0px;"/></span></p><p style="margin-bottom: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;line-height: 2em;"><span style="font-size: 15px;letter-spacing: 0.034em;">广东赋诚律师事务所律师郭春涛对记者表示，根据《牙膏监督管理办法》第三条，牙膏是指以摩擦的方式，施用于人体牙齿表面，以清洁为主要目的的膏状产品。<span style="font-size: 15px;letter-spacing: 0.034em;color: rgb(0, 122, 170);"><strong>且牙膏的主要作用是清洁，不能替代正规的口腔治疗。</strong></span></span></p><p style="margin-bottom: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;line-height: 2em;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">中国口腔清洁护理用品工业协会科学技术工作委员会副主任、广州牙博士口腔护理研究院院长徐春生在接受记者采访时明确表示，妆字号牙膏、消字号牙膏、械字号牙膏的说法都不正确，牙膏没有这样的分类。</span></p><p style="margin-bottom: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;line-height: 2em;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">徐春生解释称，消字号的口腔产品只能叫口腔抑菌膏或者口腔抗菌膏。械字号的口腔产品，按照目前的医疗器械法规，具体分为口腔防龋膏、口腔脱敏膏、牙齿美白凝胶等。<span style="font-size: 15px;letter-spacing: 0.034em;color: rgb(0, 122, 170);"><strong>值得注意的是，消字号和械字号的口腔产品，功能作用相对单一，功效成分相对固定，产品上市之前需要注册批准，使用方面也是限制在有口腔问题的时候使用，不能日常使用。</strong></span></span><span style="font-size: 15px;letter-spacing: 0.034em;"></span></p><p style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;"><br data-filtered="filtered" style="outline: 0px;"/></p><p style="margin-bottom: 8px;outline: 0px;letter-spacing: 0.578px;text-align: center;line-height: 1.5em;"><strong style="outline: 0px;text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;"></strong><strong style="letter-spacing: 0.034em;font-size: var(--articleFontsize);outline: 0px;text-indent: 0em;">多个知名老品牌牙膏可能是贴牌出售？ </strong></p><p style="margin-bottom: 8px;outline: 0px;letter-spacing: 0.578px;text-align: center;line-height: 1.5em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><strong style="outline: 0px;text-indent: 0em;font-size: var(--articleFontsize);letter-spacing: 0.034em;">代工厂：只要交钱就能用品牌</strong></p><p style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;"><span style="font-size: 15px;letter-spacing: 0.034em;">除了将药械产品作为日化产品销售，贴牌产品泛滥的现象也在牙膏市场存在已久。</span></p><p style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></p><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;letter-spacing: 0.034em;">记者调查发现，在直播间、电商平台卖得火热的多款大牌的牙膏，可能出自代工厂的生产车间，有些甚至可能来自同一条生产线。</span></strong></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">一家位于广州的牙膏代工厂，就在其广告页直接用上了一些知名老品牌的标识和名称。</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">当记者以客户名义打去电话咨询时，该工厂的工作人员宁柠（化名）直接表示，“只要达到起订量，这些牌子你都可以用”。</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;letter-spacing: 0.034em;">“小品牌肯定没有这些大品牌好用的。我们自己也生产牙膏来卖，做了这么多产品，还是要带上这些品牌销量才好。”</span></strong></span><span style="font-size: 15px;letter-spacing: 0.034em;">宁柠表示，“现在牙膏都是铺线上渠道比较多，它必须要有卖点，消费者很少去研究质量、品质到底怎么样，就看品牌效应。”</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">记者注意到，很多在直播间卖得火热的知名老品牌牙膏，在线下渠道却身影难寻。</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">大品牌给小产品带来的利益显而易见，而对于品牌本身而言，究竟是其被盗用、滥用，还是一本多方合谋想出的“生意经”？</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">“这些品牌都会出具授权，有协议（约定你可以去使用它的品牌），他们就是收取点费，相当于卖品牌的费用。很多知名老品牌都可以这样操作。”按照宁柠的说法，“这些牌子卖品牌已经很多年了，就靠做这个赚钱的。”</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">卖品牌究竟能赚多少钱？不同品牌收取费用的比例略有差异。<span style="font-size: 15px;letter-spacing: 0.034em;color: rgb(0, 122, 170);"><strong>据宁柠介绍，有品牌收取的品牌授权点费约为一次下单量的30%，还有品牌收取的点费在25%左右。</strong></span></span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">但品牌厂商也不是对所有贴牌生产都照单全收。“他们会规定一次的起订量。比如一支牙膏有一个防伪商标，厂家会要求你一次至少要订5万个（防伪商标），这是起订门槛。以前我们自己也做某知名老品牌的牙膏，后来不做就是因为厂家提高了门槛，一次性至少要订10万（支牙膏）”。</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">据宁柠所述，除了起订量，其所在工厂代工的部分知名老品牌不要求客户提供其他资料。</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;letter-spacing: 0.034em;">另一家位于山东的牙膏代工厂方面称：“你看到市面上那么多大品牌的牙膏，其实也不是假冒伪劣，就是品牌对外授权授得太乱了。</span></strong></span><span style="font-size: 15px;letter-spacing: 0.034em;">有几个用得比较乱的，确实比较鱼龙混杂。”</span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><br/></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;letter-spacing: 0.034em;">这些动辄售价几十元一支的品牌牙膏真实含金量如何？</span></strong></span><span style="font-size: 15px;letter-spacing: 0.034em;">宁柠以自己家代工销售的品牌牙膏举例说，“我们在批发渠道卖两三块钱一支，客户都嫌贵，说还有几毛钱一支的。确实是有那个价格的，但质量可想而知”。</span><o:p style="outline: 0px;"></o:p></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">记者在网络批发平台上看到，有多个自称代工知名老品牌的牙膏产品在售。<span style="font-size: 15px;letter-spacing: 0.034em;color: rgb(0, 122, 170);"><strong>单支售价从三元到六元不等，如果订购量大价格还有优惠空间。</strong></span></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">“基本上我们卖两三块的大牌牙膏，利润在几毛钱一支。”宁柠说道。</span></section><section style="outline: 0px;letter-spacing: 0.578px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><p style="text-align: center;"></p><p style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-align: center;"><span style="outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.544px;"><strong style="outline: 0px;font-size: var(--articleFontsize);letter-spacing: 0.034em;"></strong></span></p><p style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-align: center;"><strong style="letter-spacing: 0.034em;font-size: var(--articleFontsize);outline: 0px;">直播间牙膏宣传更加规范</strong></p><p style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-align: center;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="outline: 0px;letter-spacing: 0.034em;"><strong style="outline: 0px;">代工厂建议现在不“下场”</strong></span></p><p style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;"><span style="outline: 0px;letter-spacing: 0.578px;font-size: var(--articleFontsize);"></span><br data-filtered="filtered" style="outline: 0px;"/></p><p style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;"><span style="font-size: 15px;letter-spacing: 0.034em;">随着新规落地满月，过去一段时间，记者不定时探访直播间后注意到，新规落地后，大多数商家给出的牙膏宣传语大同小异，主要是围绕清新口气、改善牙黄牙黑情形等进行宣传，确实比以前“清爽”了很多，但仍有一些打擦边球式的诱导性提示。</span></p><p style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></p><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><o:p style="outline: 0px;"></o:p></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">2023年12月，在一个“网红”牙膏旗舰店的直播间里，背景板和摆放的样品上都写着“XX年国货”，主播反复强调这是官方旗舰店，并口播“随着口水流动而渗透你的牙床，把多年的食物垃圾、牙垢、牙结石全部分解”等夸张话术。</span><o:p style="outline: 0px;"></o:p></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">该主播还提到，牙膏内有牛黄，因为牙膏使用效果好，她去年到现在成交超过数百万单，如果用了没效果可以马上退款。但记者注意到，该款牙膏为代工，去年才推出市场，与直播间里提到的百年品牌历史没有关联。</span><o:p style="outline: 0px;"></o:p></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">对此，一位在牙膏行业从业20多年的资深行家对记者表示，近年来牙膏行业确实存在宣传乱象和其他不规范行为，<span style="font-size: 15px;letter-spacing: 0.034em;color: rgb(0, 122, 170);"><strong>部分牙膏功效宣传与药品、医疗器械的界限模糊，如“消炎镇痛”“止血”“补牙洞”等。另外，在线上销售平台也不乏“医院同款”“医疗渠道专供”“牙医推荐”等宣传，如此宣传可能会让消费者把牙膏当成药品来使用，甚至耽误所需的专业治疗。</strong></span></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">但她也表示，如果一刀切地说他们违规也不对，因为以前平台没有严格限制，大家都是这么宣传的。但总体来说，大部分品牌，特别是头部品牌一直都非常规范，会严格遵守相关法律法规和行业标准，进行科学、合规的宣传和营销，给消费者提供安全、有效的产品和服务。</span><o:p style="outline: 0px;"></o:p></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">随着监管加强，牙膏代工也逐渐走向规范。一家代工厂的工作人员表示，“以前只要你下单，我们基本上25天就可以出货，甚至还会提前”。但新规实施后，这一流程拉长到了至少2个月，还面临着审核、备案不通过的风险。<span style="font-size: 15px;letter-spacing: 0.034em;color: rgb(0, 122, 170);"><strong>该人士主动劝以客户身份咨询业务的记者，“如果以前不是做这个的，建议现在先不要开始做牙膏”。</strong></span></span><o:p style="outline: 0px;"></o:p></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">还有代工厂称：“以前是不需要检测费、备案费的，现在这些都是附加费用。之前下单的客户有不知道怎么回事的，还以为我们是临时加钱。”另一家牙膏代工厂的工作人员则直接表示：“现在做牙膏的话，检测费就是3万元左右。”</span><o:p style="outline: 0px;"></o:p></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 122, 170);"><strong><span style="font-size: 15px;letter-spacing: 0.034em;">成本增加只是一方面，无论是客户还是代工厂方面，更担心生产的牙膏无法通过备案最终只能报废。</span></strong></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;"><br/></span></section><section style="letter-spacing: 0.578px;outline: 0px;line-height: 2em;text-wrap: wrap;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);"><span style="font-size: 15px;letter-spacing: 0.034em;">前述资深行家表示，新规的实施有着非常积极的影响。它提高了市场准入门槛，有利于优质产品间的竞争。相信新规能够全面提升我国牙膏产品和行业的整体水平，实现“良币驱逐劣币”的效果。</span><span style="font-size: 12px; letter-spacing: 2px; text-align: center;"> </span></section></section><p></p><p></p><section style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;"><section powered-by="xiumi.us" style="outline: 0px;justify-content: flex-start;display: flex;flex-flow: row;"><section style="outline: 0px;display: inline-block;width: 558px;vertical-align: top;align-self: flex-start;flex: 0 0 auto;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-size: 16px;line-height: 0;"><section style="outline: 0px;vertical-align: middle;display: inline-block;line-height: 0;"></section></section><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;font-size: 16px;line-height: 0;"><br/></section><p style="outline: 0px; letter-spacing: 0.544px; text-indent: 0em; text-align: left;"><span style="outline: 0px;font-size: 12px;"><span style="outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;"><strong style="outline: 0px;"><span style="outline: 0px;color: rgb(145, 5, 5);">来源 |</span></strong> 央</span><span style="outline: 0px;color: rgb(34, 34, 34);letter-spacing: 0.544px;text-indent: 0em;">视网</span></span></p></section></section></section><p></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p><p><br/></p><link rel="stylesheet" href="//www.hbrdcm.com/source/plugin/wcn_editor/public/wcn_editor_fit.css?v134_OhZ" id="wcn_editor_css"/>
页:
[1]