2024年农村电商怎么搞？关注这14条政策措施→
<p style="margin-bottom: 16px;line-height: 1.5em;"><br/></p><p></p><section data-source="bj.96weixin.com" style="margin-bottom: 0px;font-size: 16px;color: rgb(62, 62, 62);line-height: 25.6px;"><section style="background-color: rgb(255, 255, 255);"><section><section style="margin-top: 10px;margin-bottom: 10px;"><section style="margin-top: -4px;padding: 10px;background-color: rgb(239, 239, 239);"><section><section><section><p style="line-height: 1.75em;">3月13日，商务部等9部门发布关于推动农村电商高质量发展的实施意见。目标用5年时间，基本建成设施完善、主体活跃、流通顺畅、服务高效的农村电商服务体系。要点梳理如下</p></section></section></section></section></section></section></section></section><section class="channels_iframe_wrp wxw_wechannel_card_not_horizontal" style="margin-bottom: 16px;"><mp-common-videosnap class="js_uneditable custom_select_card channels_iframe videosnap_video_iframe" data-pluginname="mpvideosnap" data-url="https://findermp.video.qq.com/251/20304/stodownload?encfilekey=rjD5jyTuFrIpZ2ibE8T7YmwgiahniaXswqzic56yHMyEChGQ2m60lKicxE50SL4Fluibu3tJJmthDvY0VVYNWzRlbGBjDxQxyA3NLaJEnZ5PYUGuLJwib568DW3rw&bizid=1023&dotrans=0&hy=SH&idx=1&m=&scene=0&token=x5Y29zUxcibDcahiclBUXWap1F5gDyTh2Paia0zj1fPSAqokJgdnRaN29xE0RFvQWTpmQxN9au9zvA" data-headimgurl="http://wx.qlogo.cn/finderhead/PiajxSqBRaEI89yBMOX9bMmxHQF8qkF8nt67Sibfjzxvwb0WFUPbZZTg/0" data-username="v2_060000231003b20faec8c4e18110c5d2ce04e836b0779bf1983ed0d39ad66543866e9e4d1c86@finder" data-nickname="新闻联播" data-desc="《关于推动农村电商高质量发展的实施意见》从搭建电商平台、物流配送体系建设等六个方面提出14条具体政策举措，进一步提高农村电商就业创业带动能力。" data-nonceid="15400522239380550736" data-type="video" data-mediatype="undefined" data-authiconurl="https://dldir1v6.qq.com/weixin/checkresupdate/icons_filled_channels_authentication_enterprise_a2658032368245639e666fb11533a600.png" data-from="new" data-width="904" data-height="1336" data-id="export/UzFfAgtgekIEAQAAAAAAgmYItOx8GgAAAAstQy6ubaLX4KHWvLEZgBPE9YE8djgTLOiEzNPgMIvi70luVU69-trhPAunFZeF" data-isdisabled="0" data-errortips=""></mp-common-videosnap></section><section style="margin-bottom: 0px;caret-color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;text-size-adjust: auto;font-size: 16px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;text-align: left;"><section style="padding-left: 10px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-left: 3px solid rgb(15, 76, 129);border-bottom-left-radius: 0px;line-height: 0;"><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 25px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section><section powered-by="xiumi.us" style="transform: translate3d(-1px, 0px, 0px);"><section style="color: rgb(15, 76, 129);text-align: justify;font-size: 18px;line-height: 1.5;"><p><strong>工作目标<br/></strong></p></section></section><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px) rotateX(180deg);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 24px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section></section></section></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;">用5年时间，基本建成设施完善、主体活跃、流通顺畅、服务高效的农村电商服务体系。</span><br/></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">在全国培育<strong>100个</strong>左右<strong>农村电商“领跑县”</strong>，电商对农村产业的促进作用进一步增强。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">培育<strong>1000家</strong>左右<strong>县域数字流通龙头企业</strong>，传统商贸流通企业数字化、网络化、智能化转型取得阶段性进展。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">打造<strong>1000个</strong>左右<strong>县域直播电商基地</strong>，直播电商应用水平进一步提升。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">培育<strong>10000名</strong>左右<strong>农村电商带头人</strong>，农村电商就业创业带动能力进一步提高。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">农村网络零售额、农产品网络零售额年度增速高于同期全国乡村消费品零售额增速，农村网商（店）数稳步增长，农村数字消费实现提质升级，助力农产品上行和农民增收取得明显成效，为乡村振兴提供有力支撑。</span></section></li></ul><p></p><section style="margin-bottom: 0px;caret-color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;text-size-adjust: auto;font-size: 16px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;text-align: left;"><section style="padding-left: 10px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-left: 3px solid rgb(15, 76, 129);border-bottom-left-radius: 0px;line-height: 0;"><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 25px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section><section powered-by="xiumi.us" style="transform: translate3d(-1px, 0px, 0px);"><section style="color: rgb(15, 76, 129);text-align: justify;font-size: 18px;line-height: 1.5;"><p><strong>搭建多层次农村电商综合服务平台<br/></strong></p></section></section><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px) rotateX(180deg);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 24px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section></section></section></section><section style="margin-bottom: 16px;"><span style="color: rgb(15, 76, 129);"><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;outline: 0px;"><span style="color: rgb(15, 76, 129);outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">一、打造县域直播电商基地</span></strong></span></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><strong><span style="font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;">升级改造县级电商公共服务中心（电商产业园区）</span></strong><span style="font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;">，吸引直播电商平台、专业服务机构等入驻，完善选品展示、内容制作、数据分析、直播场景等设施设备。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;">联合企业、院校加强直播团队孵化，<strong>打造一批功能完善、特色突出、带动力强的直播电商基地</strong>。<br/></span></section></li></ul><p></p><section style="margin-bottom: 16px;"><span style="color: rgb(15, 76, 129);"><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;outline: 0px;"><span style="color: rgb(15, 76, 129);outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">二、培育农村数字消费场景</span></strong></span></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">综合运用5G、人工智能、移动支付等技术，<strong>对具备条件的农村商业网点进行数字化改造</strong>，打造多种消费场景，开展网订店取、生鲜直送等服务，丰富居民消费体验。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">推动数字赋能供应链下沉，继续支持<strong>新能源汽车、绿色智能家电、绿色建材和家具家装下乡</strong>，促进大宗商品更新换代。</span></section></li></ul><p></p><section style="margin-bottom: 16px;"><span style="font-size: 16px;"><strong style="color: rgb(15, 76, 129);text-wrap: wrap;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">三、</span></strong></span><span style="color: rgb(15, 76, 129);"><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;outline: 0px;"><span style="color: rgb(15, 76, 129);outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">拓展农村数字便民服务</span></strong></span></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">引导电商平台、快递企业通过供应链管理、门店升级、品牌合作等方式，改造升级农村便利店、小超市等。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">鼓励将农村电商服务站点升级为供应链中转仓、直播电商场所、前置仓等，充分盘活现有设施设备，助力当地特色农产品上行。</span></section></li></ul><p></p><section style="margin-bottom: 0px;caret-color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;text-size-adjust: auto;font-size: 16px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;text-align: left;"><section style="padding-left: 10px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-left: 3px solid rgb(15, 76, 129);border-bottom-left-radius: 0px;line-height: 0;"><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 25px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section><section powered-by="xiumi.us" style="transform: translate3d(-1px, 0px, 0px);"><section style="color: rgb(15, 76, 129);text-align: justify;font-size: 18px;line-height: 1.5;"><p><strong>加快农村现代物流配送体系建设<br/></strong></p></section></section><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px) rotateX(180deg);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 24px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section></section></section></section><section style="margin-bottom: 16px;"><span style="font-size: 16px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.034em;"><strong style="font-size: 16px;text-wrap: wrap;color: rgb(15, 76, 129);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">四、</span></strong></span><span style="color: rgb(15, 76, 129);"><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;outline: 0px;"><span style="color: rgb(15, 76, 129);outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">提高农村物流设施现代化水平</span></strong></span><br/></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">推动县级物流配送中心（物流园区）、乡镇快递网点数字化改造，<strong>完善智慧仓储、自动分拣、射频识别、新能源配送车等设施，提升村级配送效率</strong>。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">支持在交通便利、有利于各流通主体融合发展的位置建设县级寄递公共配送中心。</span></section></li><li><section style="margin-bottom: 16px;"><strong><span style="font-size: 16px;">引导农村电商服务站、寄递物流综合服务站等站点共建、服务共享</span></strong><span style="font-size: 16px;">，推进农村客货邮融合站点建设，实现“一点多能、一网多用”。</span></section></li></ul><p></p><section style="text-align: center;margin-bottom: 0px;"></section><section style="text-align: left;margin-bottom: 16px;"><span style="font-size: 14px;color: rgb(136, 136, 136);">湖南湘西邮政农村电商便民服务站，工作人员在为果农包装柑橘准备销售。</span></section><section style="margin-bottom: 16px;"><span style="font-size: 16px;"><strong style="font-size: 16px;letter-spacing: 0.544px;text-wrap: wrap;color: rgb(15, 76, 129);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">五、</span></strong></span><span style="color: rgb(15, 76, 129);"><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;outline: 0px;"><span style="color: rgb(15, 76, 129);outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">提高农村物流配送集约化水平</span></strong></span></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">支持邮政、供销社、电商、快递、交通运输、商贸流通等各类主体开展市场化合作，搭载日用消费品、农资下乡（农药除外）和农产品进城双向配送服务，推动统仓共配。</span></section></li><li><section style="margin-bottom: 16px;"><strong><span style="font-size: 16px;">集约推进“千集万店”改造提升工程</span></strong><span style="font-size: 16px;">，推动实现乡镇有“集配中心”、村有“共配商店”，加快贯通县乡村电子商务和快递物流配送体系。</span></section></li><li><section style="margin-bottom: 16px;"><strong><span style="font-size: 16px;">支持发展“电商+产地仓+寄递物流”</span></strong><span style="font-size: 16px;">，形成集货、加工、配送、网销等统一供应链条，提高农产品上行效率。</span></section></li></ul><p></p><section style="margin-bottom: 16px;"><span style="color: rgb(15, 76, 129);"><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;outline: 0px;"><span style="color: rgb(15, 76, 129);outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">六、推动农村商贸物流创新发展</span></strong></span></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">发挥县域大型商贸流通企业等自建物流优势，<strong>面向电商平台和中小商户，提供家电、建材、农资、农产品等第三方配送</strong>。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">推广标准托盘、周转箱（筐）、智能物流管理系统和可循环包装技术，实现县域商贸物流标准化、智能化、绿色化发展。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">鼓励电商平台、大型商贸流通企业在具备条件的县城发展<strong>即时零售</strong>，对接当地商超、便利店，精准匹配周边订单需求，提供高效便捷的到家服务。</span></section></li></ul><p></p><section style="margin-bottom: 0px;caret-color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;text-size-adjust: auto;font-size: 16px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;text-align: left;"><section style="padding-left: 10px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-left: 3px solid rgb(15, 76, 129);border-bottom-left-radius: 0px;line-height: 0;"><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 25px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section><section powered-by="xiumi.us" style="transform: translate3d(-1px, 0px, 0px);"><section style="color: rgb(15, 76, 129);text-align: justify;font-size: 18px;line-height: 1.5;"><p><strong>培育多元化新型农村电商主体<br/></strong></p></section></section><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px) rotateX(180deg);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 24px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section></section></section></section><section style="margin-bottom: 16px;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: var(--articleFontsize);letter-spacing: 0.034em;color: rgb(15, 76, 129);"><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">七、培育农村电商供应链服务企业</span></strong></span><br/></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">引导农村批发企业、运营服务商、产地经纪人等向生产、零售环节延伸，实现由商品批发、中介向供应链管理服务的转变。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">鼓励餐饮、住宿等生活服务类企业开展连锁经营，提供在线订餐订房、团购、亲子、养老等服务。</span></section></li></ul><p></p><section style="margin-bottom: 16px;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: var(--articleFontsize);letter-spacing: 0.034em;color: rgb(15, 76, 129);"><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="color: rgb(15, 76, 129);outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">八、培育农村电商</span></strong><strong style="font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="color: rgb(15, 76, 129);outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">带头人</span></strong></span></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">与农村基层组织建设紧密结合，<strong>加强对返乡农民工、退役军人等的电商技能培训</strong>，引入外部师资支持，定期到乡村指导和教学，强化培训、实习、创业就业衔接。</span></section></li><li><section style="margin-bottom: 16px;"><strong><span style="font-size: 16px;">实施青年农村电商培育工程</span></strong><span style="font-size: 16px;">，开展“青耘中国”直播助农活动。鼓励各地<strong>制定农村直播电商人才支持政策</strong>，省级商务主管部门应至少编制一套符合当地实际的<strong>农村电商培训教材</strong>，免费向社会公开。</span></section></li></ul><p></p><section style="text-align: center;margin-bottom: 0px;"></section><section style="margin-bottom: 16px;"><span style="font-size: 14px;color: rgb(136, 136, 136);">四川凉山冕宁县第十八届樱桃节，村民在樱桃林里直播带货。</span></section><section style="margin-bottom: 0px;caret-color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;text-size-adjust: auto;font-size: 16px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;text-align: left;"><section style="padding-left: 10px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-left: 3px solid rgb(15, 76, 129);border-bottom-left-radius: 0px;line-height: 0;"><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 25px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section><section powered-by="xiumi.us" style="transform: translate3d(-1px, 0px, 0px);"><section style="color: rgb(15, 76, 129);text-align: justify;font-size: 18px;line-height: 1.5;"><p><strong>提高农村电商产业化发展水平<br/></strong></p></section></section><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px) rotateX(180deg);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 24px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section></section></section></section><section style="margin-bottom: 16px;"><strong style="color: rgb(15, 76, 129);font-size: var(--articleFontsize);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">九、延长农村电商产业链条</span></strong></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><strong><span style="font-size: 16px;">发展绿色、有机、名特优新和地理标志农产品</span></strong><span style="font-size: 16px;">，推进精深加工，提升产品品质，按照规定规范开具承诺达标合格证，并主动在网络交易平台展示。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">立足当地特色产业和资源禀赋，<strong>发展“电商+休闲农业”“电商+乡村旅游”</strong>等，挖掘乡村生产生活生态价值。</span></section></li></ul><p></p><section style="margin-bottom: 16px;"><strong style="color: rgb(15, 76, 129);font-size: var(--articleFontsize);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">十、培育农村电商特色品牌</span></strong></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">充分发挥电商平台、县级电商公共服务中心等作用，为生产企业、农民合作社、网商、服务商提供品牌、商标注册服务。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">选择具备一定规模的当地特色农产品，<strong>引入专业团队</strong>，量身打造农村电商品牌营销方案，完善产品设计、视频拍摄、文案策划等配套服务，讲好产品故事，提高产品美誉度和市场知名度。</span></section></li></ul><p></p><section style="margin-bottom: 0px;caret-color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;text-size-adjust: auto;font-size: 16px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;text-align: left;"><section style="padding-left: 10px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-left: 3px solid rgb(15, 76, 129);border-bottom-left-radius: 0px;line-height: 0;"><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 25px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section><section powered-by="xiumi.us" style="transform: translate3d(-1px, 0px, 0px);"><section style="color: rgb(15, 76, 129);text-align: justify;font-size: 18px;line-height: 1.5;"><p><strong>开展多种形式的农村电商促销活动<br/></strong></p></section></section><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px) rotateX(180deg);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 24px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section></section></section></section><section style="margin-bottom: 16px;"><strong style="color: rgb(15, 76, 129);font-size: var(--articleFontsize);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">十一、创新农村电商应用场景</span></strong><br/></section><p></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">围绕“山水林田湖草沙”等场景，将电商与农产品采摘采收、土特展销、农历赶集、乡村美食节等活动相结合，加载优秀传统文化、乡情民俗等元素，丰富场景内容，吸引城市居民下乡消费。</span></section></li><li><section style="margin-bottom: 16px;"><span style="font-size: 16px;">整合商业街区、民宿、景区等商旅资源，推出特色消费活动，营造主题鲜明、亮点突出的农村电商消费氛围。</span></section></li></ul><p style="margin-bottom: 16px;"><strong style="color: rgb(15, 76, 129);font-size: var(--articleFontsize);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;"><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;font-size: 16px;letter-spacing: 0.034em;"><strong style="font-size: var(--articleFontsize);color: rgb(15, 76, 129);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">十二、</span></strong></span>举办农村直播电商赛事和促销活动</span></strong></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin-bottom: 16px;"><span style="font-size: 16px;">鼓励各地联合直播平台、大专院校、行业协会等开展直播大赛等赛事活动，挖掘直播电商人才，提升主播的专业水平和带货能力。开展品牌自播、村播、厂播等特色直播。</span></p></li><li><p style="margin-bottom: 16px;"><span style="font-size: 16px;">推动“直播+”融合发展，引导农村住宿、餐饮、旅游以及传统商贸流通企业、商业网点等开展直播业务，发展“线上引流+线下消费”模式。</span></p></li></ul><p></p><section style="margin-bottom: 0px;caret-color: rgb(51, 51, 51);font-family: -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;text-size-adjust: auto;font-size: 16px;"><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;text-align: left;"><section style="padding-left: 10px;display: inline-block;width: auto;vertical-align: top;min-width: 10%;height: auto;border-left: 3px solid rgb(15, 76, 129);border-bottom-left-radius: 0px;line-height: 0;"><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 25px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section><section powered-by="xiumi.us" style="transform: translate3d(-1px, 0px, 0px);"><section style="color: rgb(15, 76, 129);text-align: justify;font-size: 18px;line-height: 1.5;"><p><strong>巩固拓展电子商务进农村综合示范政策成效</strong></p></section></section><section powered-by="xiumi.us" style="transform: translate3d(-13px, 0px, 0px) rotateX(180deg);"><section style="display: inline-block;vertical-align: top;overflow: hidden;height: 10px;width: 24px;line-height: 0;border-style: solid solid none;border-width: 3px 3px 2px;border-radius: 0px;border-color: rgb(15, 76, 129);"><br/></section></section></section></section></section><p></p><p style="margin-bottom: 16px;"><strong style="font-size: var(--articleFontsize);color: rgb(15, 76, 129);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">十三、加强项目资产后续管理</span></strong><br/></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin-bottom: 16px;"><span style="font-size: 16px;">巩固电子商务进农村综合示范成果，加强资金和项目后续管理，建立管用结合的长效机制。</span></p></li><li><p style="margin-bottom: 16px;"><span style="font-size: 16px;">对项目形成的固定资产，明确资产权属和使用、管护主体责任，建立常态化管理制度，妥善整合、处置和盘活固定资产。</span></p></li></ul><p style="margin-bottom: 16px;"><strong style="font-size: var(--articleFontsize);color: rgb(15, 76, 129);font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;outline: 0px;"><span style="outline: 0px;text-decoration-style: solid;text-decoration-color: rgba(0, 0, 0, 0.9);letter-spacing: 0.544px;font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: 18px;">十四、做好市场化运营转化落地</span></strong></p><ul class=" list-paddingleft-2" style="list-style-type: disc;"><li><p style="margin-bottom: 16px;"><span style="font-size: 16px;">加强电子商务进农村综合示范与县域商业体系建设的统筹衔接，用好现有资源，从“重建设”向“重运营”转变。</span></p></li><li><p style="margin-bottom: 16px;"><span style="font-size: 16px;">引入邮政、客货运、供销社以及有实力的电商、物流、快递、商贸流通等企业，统筹推进项目后续运营管理，整合资源，强化数字赋能，实现可持续发展，推动示范项目向常态化工作转化落地。</span><span style="font-family: mp-quote, -apple-system-font, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size: var(--articleFontsize);letter-spacing: 0.034em;"></span></p></li></ul><p></p><section class="mp_profile_iframe_wrp" style="outline: 0px;font-family: system-ui, -apple-system, system-ui, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);margin-bottom: 8px;"><mp-common-profile class="js_uneditable custom_select_card mp_profile_iframe js_wx_tap_highlight" data-pluginname="mpprofile" data-id="MzIxNzU1NTQwNQ==" data-headimg="https://www.hbrdcm.com/plugin.php?id=wcn_editor:wx_img&url=http://mmbiz.qpic.cn/mmbiz_png/QFoLZf9dncvsTfRW4Y8U7SXLmfxmHWP7Ppx0dgECgqcE4ZhnW3NTicn7ictTOEy18RUk2EOERLfmqJ2dXtZV8Aiag/0?wx_fmt=png" data-nickname="新闻联播" data-alias="cctvxwlianbo" data-signature="“新闻联播”是中央广播电视总台旗舰新闻栏目《新闻联播》的官方账号，是总台重大时政报道、权威新闻消息的重要发布平台。" data-from="2" data-is_biz_ban="0" data-origin_num="1486" data-isban="0" 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