30多年来首次年度亏损！阿迪达斯，怎么了？
<p></p><section data-tools="135编辑器" data-id="140079"><section style="margin: 10px auto;display: grid;"><section style="margin-bottom: -4px;z-index: 4;padding-left: 15px;"><section style="width: 8px;height: 8px;background-color: rgb(255, 216, 114);transform: rotate(45deg);overflow: hidden;"><br/></section></section><section style="border-width: 1px;border-style: solid;border-color: rgb(72, 120, 241);padding: 10px;"><section data-autoskip="1" style="line-height: 1.75em;letter-spacing: 1.5px;font-size: 14px;color: rgb(51, 51, 51);"><p><span style="font-size: 18px;letter-spacing: 0.578px;text-wrap: wrap;">当地时间13日，德国体育用品制造商阿迪达斯公布了2023年第四季度和全年财报，</span><strong style="font-size: 18px;letter-spacing: 0.578px;text-wrap: wrap;">受到美国运动服装零售商高库存问题的影响，阿迪达斯30多年来首次出现年度亏损</strong><span style="font-size: 18px;letter-spacing: 0.578px;text-wrap: wrap;">，预计今年北美地区的销售额可能再次下滑。</span></p></section></section><section style="margin-top: -4px;z-index: 4;padding-right: 15px;display: flex;justify-content: flex-end;"><section style="width: 8px;height: 8px;background-color: rgb(255, 216, 114);transform: rotate(45deg);overflow: hidden;"><br/></section></section></section></section><section>//www.hbrdcm.com/plugin.php?id=wcn_editor:player&url=https%3A%2F%2Fmp.weixin.qq.com%2Fmp%2Freadtemplate%3Ft%3Dpages%2Fvideo_player_tmpl%26action%3Dmpvideo%26auto%3D0%26vid%3Dwxv_3369422314651664384&org=http%3A%2F%2Fmp.weixin.qq.com%2Fs%3F__biz%3DMjM5NzQ5MTkyMA%3D%3D%26mid%3D2657877885%26idx%3D1%26sn%3Dd51c23859118182aac06ab165cc63534%26chksm%3Dbd467ac28a31f3d4dce2f454ae73e9e4249b194cb2f7733d75e45ecfdd9c8ee2a1488b8d638e</section><section style="line-height: 1.75em;"><span style="font-size: 18px;"></span></section><p></p><p></p><p></p><section style="line-height: 1.75em;"><span style="font-size: 18px;">3月13日公布的财报显示，2023年阿迪达斯全球营收214.27亿欧元，剔除汇率波动影响后与2022年持平。但2023年公司净亏损5800万欧元，是自1992年以来的首次亏损。财报还显示，剔除汇率波动影响，大中华区去年全年营收31.9亿欧元，同比增长8.2%。其中，第四季度营收6.7亿欧元，同比增长高达36.8%。</span></section><p></p><p></p><p></p><section style="line-height: 1.75em;"><span style="font-size: 18px;">阿迪达斯预计，2024年公司的全球营收增幅将维持在个位数，但在大中华区和拉丁美洲的营收增幅将达到两位数。另外，北美市场业绩将因高库存和需求下降延续2023年的疲软趋势。</span></section><p></p><p style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;letter-spacing: 0.544px;text-wrap: wrap;background-color: rgb(255, 255, 255);line-height: normal;"><br style="outline: 0px;"/></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;text-align: left;line-height: normal;"><br/></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: left;line-height: normal;"><br/></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);text-align: center;visibility: visible;line-height: normal;"><br/></p><p style="margin-bottom: 0px;letter-spacing: 0.578px;text-wrap: wrap;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;background-color: rgb(255, 255, 255);visibility: visible;line-height: normal;"><br/></p><p style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;text-align: left;line-height: normal;"><br style="outline: 0px;"/></p><p style="margin-bottom: 0px;outline: 0px;font-family: system-ui, -apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;text-wrap: wrap;background-color: rgb(255, 255, 255);letter-spacing: 0.578px;font-size: 16px;line-height: normal;"><span style="color: rgb(136, 136, 136); 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